Advertising has reached peak self-delusion
The most important question isn’t why the industry produces flattering headlines. It’s why senior practitioners keep accepting them.
FIFA World Cup 2026: What it means for marketing
The event is expected to inject $10.5bn into the ad market, but advertisers are no longer competing within a single commercial surface but are having to engage with fans across diverse touchpoints beyond traditional broadcast rights.
If the UK’s online advertising can’t police itself, who will?
A dissection of IAB Sweden's decision to expel Meta — and IAB UK's decision to give it a Gold Standard — that reframes the story not as a geography lesson, but as a warning about what happens when trade bodies become structurally incapable of holding their most powerful members to account.
An 'exodus' in advertising? Something doesn't add up
A forensic takedown of a widely-shared story about AI decimating agency jobs — correcting the maths, naming the actual culprits (holding company mergers, broken economics, a post-Covid hiring correction), and making the case that misdiagnosing the cause will only deepen the damage.
How serious is Google really about its TV future?
An analysis of YouTube's "new TV" strategy that reframes the whole debate — arguing that Alphabet's ambiguity about whether YouTube is a broadcaster or a platform isn't confusion, it's deliberate regulatory camouflage designed to protect a second monopoly before anyone notices it exists.
A year in review for media agencies… without the rankings and self-deception
A clear-eyed review of media agencies’ year that strips away league tables and hype, focusing instead on structural pressures, strategic mistakes, and the uncomfortable truths rankings are designed to obscure.
The Future of TV Advertising measurement is...
An examination of why TV advertising measurement keeps breaking down—and why the next phase will be defined less by technical fixes than by power, incentives, and whose version of “truth” the market agrees to trade on.
WARC Global Ad Trends report: ‘Media’s new normal’
An analysis of global ad growth that looks past the headline number to show how market concentration is accelerating—revealing who actually benefits from growth, and why most of the industry doesn’t.