FIFA World Cup 2026: What it means for marketing

Written By Omar Oakes

2026 will see the biggest FIFA men’s World Cup in the tournament’s history with more teams taking part than ever before – but it comes at a complex moment for advertising as marketers no longer compete in the same arena: here’s what you need to know.

WARC Media’s Global Ad Trends: FIFA World Cup 2026 examines how the World Cup has become a high-visibility event whose commercial impact is increasingly fragmented.  

Read the full piece on the World Advertising Research Centre’s website (paywall)

Omar Oakes
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