WARC Global Ad Trends report: ‘Media’s new normal’
Today’s advertising market is fundamentally different from the ad ecosystem of the past.
New money from smaller businesses, trade marketing and emerging categories like cross-border e-commerce have given the ad market a totally new complexion — one dominated by Big Tech digital platforms.
In this Global Ad Trends report, we explore the divergence between ad market growth and economic measures like GDP, examine the growing alignment between media budgets and corporate profitability, and consider the effectiveness implications.
