Why parasitic platforms keep feeding on media
If you’ve never heard of cymothoa exigua, you really should.
It’s also known as the tongue-eating louse. This tiny creature swims into a fish through its gills, latches on to its tongue, drains the blood until the organ withers away and then — in the most grotesque twist — replaces it.
From then on, the fish uses the parasite as its tongue. Not only is the fish none the wiser as the louse taxes its food, the poor thing becomes dependent on it to keep eating.
Does this remind you of any companies in the advertising and media world?
