No-one knows whether YouTube is TV or social — not even YouTube
YouTube turned 20 this year, making it older than TikTok, The Apprentice and even Love Island. And, still, this industry can’t agree on what it actually is.
Is it TV? Or social media? A streaming platform? A cultural megaphone? I’ve been interviewing people for an upcoming report on connected TV and it’s amazing how you still get different answers to this depending on who you speak to.
You know who else doesn’t know? YouTube.
Because while YouTube has spent this year trying to convince advertisers that it’s the future of TV, it’s been acting like something else entirely: a social media company dressed up in a TV costume.
