A forensic takedown of a widely-shared story about AI decimating agency jobs — correcting the maths, naming the actual culprits (holding company mergers, broken economics, a post-Covid hiring correction), and making the case that misdiagnosing the cause will only deepen the damage.

An analysis of global ad growth that looks past the headline number to show how market concentration is accelerating—revealing who actually benefits from growth, and why most of the industry doesn’t.

A podcast conversation with Nick Manning to question what advertising still stands for—and whether an industry obsessed with optimisation has quietly lost sight of responsibility, consequence, and care.

An analysis of Disney’s profit rebound that reframes success as a warning—showing how cost discipline, consolidation, and strategic retreat may define the next phase of the streaming wars, not endless growth.

An examination of Spotify’s path to profitability that looks beyond ad demand, showing how pricing power, product mix, and strategic restraint mattered more than chasing growth in a soft market.

A profile of one of UK advertising’s most consequential industry architects. The interview explores how rigorous due diligence disrupted advertising’s gentlemanly assumptions—reshaping agency accountability, M&A scrutiny, and the power dynamics behind deals that once relied on trust alone.